Alice & Olivia's Stacey Bendet can throw a good party. She's had the Hilton sisters cause a paparazzi swarm at a fete at her Bryant Park store and has held loft parties that included Lindsay Lohan and Jared Leto as guests. At her Fall 2010 presentation/party last night at Provocateur, guests, press and paparazzi shivered in the sub-freezing cold for 30 minutes at a time while waiting to check in. Once inside, the small lounge was so packed there was no demarcating space between celebrities and the non-famous. Everyone had to push past each other for a drink or a place to stand.

In the span of one hour, Heard on the Runway spied a platinum-haired Kelly Osbourne, Ugly Betty's Ana Ortiz, Sophia Bush and Gossip Girl's Matthew Settle, who was showing baby photos to Kelly Bensimon. On our way out the door, we had no choice to but squeeze past Mena Suvari entering the party, as Mad Men's Elizabeth Moss introduced someone to her husband, Fred Armisen.

"I try to make the space and the music jibe with the collection," Ms. Bendet said. "This collection was glam rocky, so we have Mickey Avalon performing. That just helps to create the energy."

The clothes, featured on models standing on benches or sitting on swings, were sweetly feminine party clothes accented with frills, ruffles, sequins and feathers. One particularly memorable skirt was a poufy vanilla-hued georgette with a beaded trim that just peeked out from under the fabric. Accessories were Victorian-inflected: Models donned small top hats, clawlike bracelets and delicate dagger necklaces.

"I try to focus on making clothes that are going to make a girl feel beautiful, and let it go from there," Ms. Bendet said. " We always have a little bit of a vintage inspiration. But I try not to go decade by decade in a really tangible way."

"This is my second show. I like the format," Mr. Settle said, looking at the models. "Those poor girls have to stand in those heels forever. I don't know how they're going to manage that." He pointed out sparkly dresses and coats that he liked. "Alice & Olivia is sexy. It's very Valentine-y. It's the kind of dress you want to get for your Valentine."