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   <id>tag:www.elvaramirez.com,2009:/test//5</id>
   <updated>2009-08-17T00:18:59Z</updated>
   
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<entry>
   <title>Prince Harry&apos;s Visit Sparks Cinderella Dreams</title>
   <link rel="alternate" type="text/html" href="http://www.elvaramirez.com/test/2009/06/prince_harrys_visit_sparks_cin.html" />
   <id>tag:www.elvaramirez.com,2009:/test//5.201</id>
   
   <published>2009-06-07T00:19:18Z</published>
   <updated>2009-08-17T00:18:59Z</updated>
   
   <summary>New Yorkers pride themselves on giving celebrities their space. But what happens when a handsome, single young Prince visits? A report from the Veuve Cliquot Manhattan Polo Classic.</summary>
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      <name></name>
      
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<b>Multimedia Producer/Reporter: Elva Ramirez</b></br> 
New Yorkers pride themselves on giving celebrities their space. But what happens when a handsome, single young Prince visits? WSJ's Elva Ramirez reports from the Veuve Cliquot Manhattan Polo Classic.]]>
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<entry>
   <title>The Next Phase of Luxury Retail</title>
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   <id>tag:www.elvaramirez.com,2009:/test//5.202</id>
   
   <published>2009-06-01T20:39:15Z</published>
   <updated>2009-08-23T20:36:45Z</updated>
   
   <summary>Reporter: Vanessa O&apos;Connell
Multimedia Producers: Matt Rivera, Elva Ramirez, Matthew Lynch

A luxury fashion shoot and retail operation is set inside a Brooklyn warehouse. WSJ Magazine&apos;s Vanessa O&apos;Connell goes behind the scenes at Gilt Groupe. </summary>
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      <![CDATA[<strong>Reporter: Vanessa O'Connell</strong></br>
<strong>Multimedia Producers: Matt Rivera, Elva Ramirez, Matthew Lynch</strong>

A luxury fashion shoot and retail operation is set inside a Brooklyn warehouse. WSJ Magazine's Vanessa O'Connell goes behind the scenes at Gilt Groupe. 

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<entry>
   <title>Barbie Runway Show: Unapologetic Materialism</title>
   <link rel="alternate" type="text/html" href="http://www.elvaramirez.com/test/2009/05/ttest.html" />
   <id>tag:www.elvaramirez.com,2009:/test//5.200</id>
   
   <published>2009-05-30T23:39:54Z</published>
   <updated>2009-10-13T18:08:01Z</updated>
   
   <summary>For the 50th anniversary of its blockbuster doll brand, Mattel invited more than 1,000 guests to view a fashion show featuring 50 designer looks inspired by Barbie. By 3 p.m. show time on Saturday, a large crowd, including many children, overwhelmed the tents. Organizers hustled to get guests in, but dozens did not -- including many crestfallen little girls.
</summary>
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   <category term="301" label="Fall09 collections" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="23" label="New York Fashion Week" scheme="http://www.sixapart.com/ns/types#tag" />
   <category term="305" label="Peter Som" scheme="http://www.sixapart.com/ns/types#tag" />
   
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      <![CDATA[<img alt="Barbie Runway Show" src="http://www.elvaramirez.com/clips/images/barbie_DV_20090215002956.jpg" width="262" height="394" vspace="5" hspace="8" border="0" / align="left">Barbie show</td></tr></table>


For the 50th anniversary of its blockbuster doll brand, Mattel invited more than 1,000 guests to view a fashion show featuring 50 designer looks inspired by Barbie. By 3 p.m. show time on Saturday, a large crowd, including many children, overwhelmed the tents. Organizers hustled to get guests in, but dozens did not -- including many crestfallen little girls.

The main tent, which holds 1,400 people, was standing-room only and featured a glittery front row, including Diane von Furstenberg, Peter Som, Kimora Lee Simmons and Fern Mallis.

The show began with a video installation of Barbie through the years, then featured three runway shows, based on interpretations of classic, modern and future Barbie. The show was warmly received by the crowd, which occasionally burst into applause (notably for Monique Lhullier and Marchesa's frothy gowns). The warmest outburst went to longtime Barbie designer Bob Mackie, who presented a Cher-worthy, gold-beaded cut-out gown.

Some of Barbie's unapologetic materialism ("I want my dream house" flashed during the video opening) might seem out of sync given the current economic climate. Mattel put on an exhuberant show with dance-floor hits that elicited smiles and singing-along from the usually diffident crowd. It was a stark contrast from the scaled-back tones and serious atmosphere that many designers have signaled they are going to tap into this season.

The show was a celebration of "all things girl," said Richard Dickson, general manager and senior vice president worldwide for Mattel, noting that it was part of an ongoing marketing campaign to strengthen Barbie's relevance, especially against new dolls like the Bratz.

Designer Peter Som said that the real-life Barbie consumer is every woman, given that Barbie "has been an astronaut, been the president and been a rocker." "And she's done it all in heels, too," he added. "It's a can-do attitude. That's what we need these days." 
]]>
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