Resume
Media Strategist,
Corporate Communications
Assisted businesses and start-ups with press strategy, media training and product messaging. Helped create integrated media plans that include earned, owned, and paid content, as well as creative ideas that establish brands as leaders in their industries, and cultivate top-tier reporter relationships.
Prepared clients for interviews by identifying media angles as well as potential weakness in corporate communications. Trained clients for on- and off-camera interviews by drafting concise messaging, alerting them to potential journalist questions.
Ghostwrote essays, op-eds and speeches for CEOs and industry leaders across a range of topics.
Executed successful social media campaigns for consumer product launches. Provided creative direction for social media campaigns and photo shoots.
Specialized in the spirits, hospitality, and travel industries. Bylines include Bloomberg Pursuits, Forbes, DuJour, Elle, Town & Country, Saveur, Cool Hunting and others.
Invited Contributor, Nieman Lab, Neiman Foundation at Harvard, "Predictions for Journalism 2019", published Dec. 2018
Freelance Journalist
”Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking,” Houghton Mifflin Harcourt. Published April 2021.
Contributor, “The Oxford Companion to Spirits & Cocktails,” Edited by David Wondrich and Noah Rothbaum, Oxford University Press. Published Jan. 2022.
Author
The Wall Street Journal,
Video Producer and Reporter
As lead producer, built a fledgling video start-up into a widely recognized content platform, sought after by top celebrities and newsmakers, including A-list Hollywood actors, banking CEOs, athletes and tech entrepreneurs.
Streamlined workflows to increase communications, reduce errors and publishing times where deadlines occurred by the minute versus by the day, by creating show templates for everything from pre-production editing to post-show publishing. Worked closely with a technical and editorial team, including live graphics, live show control and video editors to execute show segments that changed every day. Tracked view statistics to identify consumer preferences and optimal publishing values.
As lead producer, handled live events coverage such as State of the Union, Inauguration, the Mid-Term Elections and breaking news such as the death of Apple CEO Steve Jobs.
Contributed print features focusing on food trends to WSJ Greater New York, Off Duty and Personal Journal sections.
Lead WSJ Producer, The News Hub
Dec. 2012
Part of the WSJ.com team recognized for breaking news coverage of the Supreme Court’s healthcare mandate ruling.
National Press Club Award for Online Excellence
Technical Skills
Google Data Analytics Professional Certificate, which provides entry-level training into data analysis using spreadsheets, R, SQL and Tableau. Completed July 2021.
Live and edited video production (Adobe Premiere, WeVideo, FinalCut)
Adobe Creative Suite (InDesign, Photoshop, Premiere)
Fluent / native Spanish speaker
Invited seminar presenter offering media training for bartenders and hospitality professionals. Judge, Bar Institute Up Fronts challenge.
Baltimore, April 2016
Austin, June 2016
Manhattan, Nov. 2016
Brooklyn, Nov. 2017
The Bar Institute
Master of Arts, Journalism
Master of Science, Journalism
Columbia University School of Journalism
Bachelor of Arts, English