Hey There. I'm Elva.

I’ve written books. I also craft compelling copy in 40 characters or less.

I’m a strategic communications leader, journalist, and author with a passion for stories that connect. My career spans brand marketing, newsroom leadership, and emerging technology—always with a focus on making complex ideas clear and engaging.

I’m the founder of Ambianceuse, a consulting firm designed to brands gain AI visibility. This firm ties together my editorial expertise, brand communications acumen and data-driven skills. (Want to learn more? Read about why I founded Ambianceuse here.)

As a freelance strategist and copywriter, I help brands develop campaigns that resonate across channels, from out-of-home activations and SEO-driven blogs to social campaigns, videos, and executive communications.

I earned my MBA at CUNY’s Zicklin School of Business, where I focused on strategy, analytics, and data-driven marketing. While in school I took course in natural language processing and worked as AI editor, gaining firsthand experience at how intelligent systems are trained.

I worked at The Wall Street Journal as a lead video producer and reporter, producing hundreds of hours of live programming on major stories in business, tech, and culture. As a freelance journalist, I’ve covered culinary and spirits trends from Scotland to Japan, with bylines in Rolling Stone, Elle, Forbes, Bloomberg Pursuits, Cool Hunting, Town & Country, and more.

I’m the author of Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking (a Publishers Weekly Best Book of 2021) and Sparkling: Champagne and Sparkling Wine Cocktails for Any Occasion (a finalist for the 2025 Tales of the Cocktail Awards and the IACP Cookbook Awards). I contributed to The Oxford Companion to Spirits & Cocktails and have written for the Nieman Journalism Lab at Harvard.

For book interviews, consulting requests or other collaborations, please send me a note.