I’ve written books. I also craft compelling copy in 40 characters or less.

I’m a strategic communications leader, journalist, and author with a passion for stories that connect. My career spans brand marketing, newsroom leadership, and emerging technology—always with a focus on making complex ideas clear and engaging.

Today, I help brands develop campaigns that resonate across channels, from out-of-home activations and SEO-driven blogs to social campaigns, videos, and executive communications. Alongside brand work, I’ve trained AI models, explored natural language processing, and earned my MBA at CUNY’s Zicklin School of Business, where I focused on strategy, analytics, and data-driven marketing.

Before moving into brand strategy, I spent a decade at The Wall Street Journal as a lead video producer and reporter, producing hundreds of hours of live programming on major stories in business, tech, and culture. As a freelance journalist, I’ve covered culinary and spirits trends from Scotland to Japan, with bylines in Rolling Stone, Elle, Forbes, Bloomberg Pursuits, Cool Hunting, Town & Country, and more.

I’m also the author of Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking (a Publishers Weekly Best Book of 2021) and Sparkling: Champagne and Sparkling Wine Cocktails for Any Occasion (a finalist for the 2025 Tales of the Cocktail Awards and the IACP Cookbook Awards). I contributed to The Oxford Companion to Spirits & Cocktails and have written for the Nieman Journalism Lab at Harvard.

For book interviews or other collaborations, please send me a note.