— About —
Hey There.
I'm Elva.
I’m a journalist, media consultant, and recent MBA with a passion for telling stories that connect. I write, produce, and edit video, create compelling visual graphics, and help brands craft messaging that resonates. In May 2024, I graduated from CUNY Zicklin School of Business with an MBA focused on strategy and data analytics — all while finishing my latest book. During this time, I also gained hands-on experience training AI models and exploring natural language processing, giving me a unique perspective at the intersection of storytelling and technology.
Before moving into brand strategy and consulting, I spent a decade as a live video producer and reporter at The Wall Street Journal, where I led editorial teams and produced hundreds of hours of live content under tight deadlines. Since then, I’ve traveled the globe—from Scotland to Japan, Hong Kong, and France—covering emerging trends in the culinary and spirits world as a freelance reporter. My work has appeared in Rolling Stone, Elle, Bloomberg Pursuits, Forbes, DuJour, and Cool Hunting.
I also work with top marketing and publicity agencies, advising on brand strategy, messaging, and media training for executives. I’ve helped clients produce newsletters, social campaigns, white papers, blog posts, and press releases, blending storytelling with strategy to make an impact.
My books, Zero Proof: 90 Non-Alcoholic Recipes for Mindful Drinking (April 2021) and Sparkling: Champagne and Sparkling Wine Cocktails for Any Occasion (May 2024), were both top-ten finalists for Best New Cocktail Book in their release years. They draw on my global travels and experiences with world-class bartenders, celebrating creativity and flavor in both alcoholic and non-alcoholic drinks.
I’ve also contributed to the Nieman Journalism Lab at Harvard University and The Oxford Companion to Spirits & Cocktails (Jan. 2022). Whether leading a newsroom, managing a marketing project, or exploring new tech, I thrive at the intersection of creativity, strategy, and curiosity.
For book interviews or other collaborations, please send me a note.