Portfolio & Work Samples

Communications triple-threat with expertise in writing, video and brand strategy. Professional storyteller, first as a news reporter, now working with brands as a trusted communicator. I can craft compelling copy in 40 characters or less, produce original video, and develop campaign concepts with clear narrative arcs.

Below are a few examples of recent work. Want to learn more about me? Here’s my bio.

OOH | Copywriting

Spring 2025: Original out of home campaign for Tend. Running from Feb. through March, this digital and static campaign captured 48 million views in six weeks, across four markets. This is an original concept, which uses taglines based on years of Tend consumer data. Designs were modified across 194 formats with hyper-local messaging. Copy by Elva Ramirez.

OOH | Original script and concept for digital ad

Winter 2025: Wrote an original video script for a 15-second and 30-second ad currently running on streaming networks across multiple markets. Working close with the design director, and a production team, refined the script, cast the actors, and provided editorial guidance. Also shot behind-the-scenes footage later used in organic social.

Original Video Production

Shoot, produce and edit original brand videos for use on digital ads and organic social. Recent clients include Tend and Empirical Spirits. Past clients include Employees Only, Macao, and others. Original video by Elva Ramirez.

OOH | Original scripts for local radio

Write and update seasonal radio spots featured during national baseball games with Tend’s MLB partners.

Social media content and strategy

Create original social media content for Instagram, LinkedIN and brand webpages. Produce, shoot and edit original videos and photography. Create graphics, and write snappy, shareable captions tailored to various audiences. Recent clients include Tend and Empirical Spirits. Past clients include Employees Only, Macao, and Bertoux Brandy, among others. Original imagery and copy (below) by Elva Ramirez.

COPYWRITING | Email Marketing, newsletters, Direct Mail & SEO

Write original copy for email newsletters and promotions, based on tailored audiences. Examples include promotional emails for Tend consumers, and educational outreach for Campari Academy trade members. Revamped branded blogs with new SEO / Generative AI SEO tactics with metrics that outperform rivals in search terms, while maintaining the brand voice. Created original and refreshed direct mail assets for regional campaigns. Revise copy and creative based on frequent A/B testing.

Press Relations

Secured glowing, premier coverage for clients in top-tier publications such as Bloomberg Pursuits, New York Mag's Grub Street, Inside Hook as well as podcasts and social media-only features. Identify and curate specific angles for reporters, and foster authentic relationships with key media. Manage trade and media events to capture attention and establish clients as leading innovators.