Over six million people reported they tried Dry January last year.
Despite (or perhaps because of) news stories about people drinking a lot during the pandemic, a record amount signed up for a month of alcohol abstinence in 2021.
Will the trend continue upward this year? I'd bet a solid yes. Mostly because many people do Dry January on their own terms and don't sign up officially to be counted. (This number comes via the official Dry January app.)
If Google search trends are any indication, interest in the topic in the US spikes up every first of the year.
2021: Over Six Million Tried Dry January
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