Dry January Mentions Soared By 1000% in Four Years

When did you first hear about Dry January?⁠
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If taking a month off of drinking feels like it's become a regular part of each new year, that's because the conversation has increasingly grown over time, especially on social media. ⁠
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Is there a point where Dry January will be over-saturated? Or has it woven itself inextricably into the contemporary wellness culture? ⁠
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The sharp rise in interest in all things Dry January suggests it's not just a fad but a long-term trend. That said, at some point, even the strongest trends fade.⁠
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My version of a prediction: People will continue to do Dry January, but will evolve it to take time off drinking on their own terms, like "every three weeks of each month" or "every other two months."⁠
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However, you do it, do it on your own terms and find what works for you. ⁠